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EMC buys Prisma, targets mid-range

EMC buys Prisma, targets mid-range

EMC has purchased Prisa Networks for $20 million to round out its storage area network (SAN) management software for medium-sized companies.

In a briefing yesterday, in which the storage vendor outlined its strategy for the coming year, EMC's director of worldwide software marketing George Mele, said further acquisitions are on the cards, specifically targeting the mid-tier.

Prisa comes with an established OEM contract with Dell, expanding EMC's existing relationship with the hardware vendor. "Dell is selling [Prisma] with almost every SAN going out the door at the moment," said Mele.

However, Prisa's four-suite range, available in Australia next Tuesday, will be particularly attractive to EMC's integration partners and value-added resellers (VARs), Mele said.

Channel partners now account for around 50 per cent of EMC Australia/NZ revenue, according to the region's managing director, Steve Redman.

With a simplistic SAN now selling for under $100,000, he expects this sector to boom. "We've undertaken 30 customer transactions this quarter, which is more than we used to do as a whole company one year ago," Redman said.

Prisa is EMC's eighth software acquisition in three years. It will continue to operate out of its premises in San Diego and EMC plans to retain all 60-plus staff.


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