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Tech Pac 'grames distribution in doubt

Tech Pac 'grames distribution in doubt

Infogrames will begin moving the distribution of Hasbro software under the OziSoft banner over the next few months, following the acquisition of games publisher Hasbro Interactive.

The move comes just months after distribution giant Tech Pacific announced it would distribute Hasbro software to retailers, focusing on broadening the market to smaller and independent resellers.

Hasbro is currently in discussions with Acclaim Entertainment, its other current distribution partner, to switch distribution over to OziSoft by March 1, although an agreement has not get been finalised. Acclaim's account is due for review mid-way through this year.

"We are working amicably behind the scenes with Acclaim to reach an agreement," Infogrames Asia Pacific CEO Julian White said. "Resellers can still buy product from the distributors and we will honour our agreements until we can sit down and talk about taking the product in-house."

Infogrames signed a deal with Hasbro to purchase Hasbro Interactive in December last year. With the agreement newly finalised, the company is now looking at how to integrate the products in the market. Infogrames has taken on all of Hasbro Interactives assets including Atari and MicroProse. It has also acquired Games.com and a licensing agreement to develop and publish games on current and future Hasbro properties.

White said Infogrames would try its upmost to keep Hasbro products flowing through the channel.

"We will try not to hold up the flow of product, but retailers need to understand there could be holdups during the transitional period."


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