HP to use social networking for green peer pressure

HP to use social networking for green peer pressure

Power to Change program encourages users to get social networking friends involved in saving energy by switching off equipment

HP has launched a new green initiative to get consumers and organisations to shut their monitors off after work.

The Power to Change program allows a user to download a widget that will tally the energy saved from turning computers off. Targeted at individuals, the program is being promoted heavily though social networking tools such as Twitter and Facebook.

“We’re providing social networking tools, such as a digital badge for a users’ profile that participants can show to their network of friends,” said global citizenship manager, Asia-Pacific, Peter Ekstedt.

“This program is about small individual contributions coming together.”

Users can also combine the tally of their energy savings with their network to create an overall tally.

“We then compare it to facts, such as car travel savings or tree savings,” Ekstedt said.

The program is slated to run until October. “By then we’re hoping a habit has been formed among users to shut off computers by default.” he said. “If the program proves popular we’ll look at a continuation or rerun of the program.”

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