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Acer launches new division

Acer launches new division

Looking to capitalise on the Acer brandname and move into new Australian markets, Acer Communications and Multimedia Australia this week opened its doors to the channel.

To be known locally as Acer CMau, the group was formerly known around the world as Acer Peripherals. But with a product range that includes LCD and CRT displays, projectors, scanners, CD-RW and storage products, keyboards, mobile phones and broadband access, Acer decided to change the group's name to better reflect the new divisions and direction of the business.

"Our target audience and the number of markets we reach into has increased," said David Deng, country manager David Deng, who heads up the division in Australia. "We have seen a diversification into IT and AV solutions and are moving into new markets such as the consumer market with plasma screens."

The group will both build on its strong OEM ties and consolidate the Acer brand name in the local market, Deng said.

The search is currently on for wholesale channel partners, with distribution currently being handled by Servex.

Although the Australian office was established in June last year, the group is only just beginning to open its doors to distributors and resellers. But the channel remains key to the division's success in the local market.

"We want to find the strengths of our business partners, and match those strengths with our products so we can work as a team and be successful in the market," Deng said.

Acer CMau will be able to provide resellers with vertical integration from the components through to the finalised product, according to Deng. It is already planning to launch into the Plasma screen market with 42 and 50-inch offerings for the corporate market later this year. Acer's CD-RW products currently account for more than 50 per cent of the market share, according to the company.

Photograph: Acer CMau vice president YS Hong (left) with country manager David Deng.


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