Business software and service provider, ComOps, is aiming to snare half-a-dozen additional partners within the next seven months.
The company is trying to increase its percentage of indirect sales from 40 per cent to 50 per cent using the partner program it launched late last year.
Director of solutions marketing at ComOps, Cameron Brown, said the company’s business intelligence solution is ideally suited to independent software developers (ISV).
“What we’re looking to do is develop partnerships with organisations where they’re fundamentally marketing their own product. We’ll work with them on tailored campaigns for our solution within their product, rather than general marketing programs,” Brown said.
“The partner program we operate at the moment incorporates access to the software, it incorporates being able to badge the software or brand the software and providing training and technical support and things of that nature and the ongoing development of the software.”