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Web Development Briefs: Govt, IAB, Sun

Web Development Briefs: Govt, IAB, Sun

Govt sites winning hits

Australian government Web sites are getting rather popular, according to the latest findings from ACNielson eRatings.com.

But unfortunately for the governments, it's not necessarily because they are popular. The most popular government Web site visited from Australian homes in January was the Bureau of Meteorology, undoubtedly due to flooding across NSW. This was closely followed by Jobsearch, the Australian Taxation Office, Centrelink and the Department of Employment, Workplace Relations and Small Business.

Several of these sites suggest Australian taxation and economic issues are being tracked closely by the Australian Web population.

"The Web is clearly empowering people to gather information and data relevant to their everyday lives," said Lloyd Parata, director of sales and marketing at ACNielson eRatings.com.

Expect bigger banners

Web surfers can expect to see larger online ads after an online advertising group in the US made a set of voluntary recommendations pushing that bigger is indeed better.

The Internet Advertising Bureau (IAB) has developed new advertising sizes and styles intended to improve the presentation of goods online, the organisation said in a statement. The IAB has 300 members, including DoubleClick, Yahoo!, AOL Time Warner and New York Times Digital. Its members are expected to begin displaying larger third-party ads as a result of the recommendations.

Seven ad sizes are recommended by the IAB and five of those provide greater space than a traditional banner ad. Richy Glassburg, vice chairman of the IAB, denied that the new standards are in response to slowing online ad revenues, adding that ad sales figures for 2000 were strong.

Sun connects with beta

Sun Microsystems has announced the release of the first public beta version of Connector Architecture for its Java 2 Platform, Enterprise Edition (J2EE).

The J2EE Connector Architecture is designed to provide a "plug-and-play" architecture between back-end application, such as CRM (customer resource management) and ERP (enterprise resource planning) applications, and J2EE-compatible application servers, said Vijay Sarathy, J2EE Connectivity market manager.

There are currently more than 25 licensees of the J2EE platform, and the Connector Architecture is now in its final draft stage. Most of the licensees, which include BEA Systems, IBM and iPlanet, will make use of the Connector Architecture, said Sarathy.


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