Simms makes a move with Motion

Simms makes a move with Motion

Tablet PC vendor the fourth new partnership for Simms this year


Tablet PC vendor, Motion Computing, has appointed Simms International to help it reach corporate and government customers.

Simms joins Western Australia-based J Mills Distribution to be the second local partner for the vendor, which has highlighted a desire to grow its business exponentially.

“We’ve developed a rugged product focus, which meant we needed a partner to help represent us to the corporate sector, where this kind of product is strong,” Motion Computing regional manager, Brett Gross, said.

“We’ll be targeting healthcare and field force verticals – which is mobile sales forces and government.

“We chose Simms because it puts a lot of effort behind its delivery model, and we really need a value adding distributor to get the right representation.”

Gross added that he did not expect much overlap between Simms and JMills, considering the latter’s geographic focus in WA.

The partnership is the fourth new deal for Simms since the beginning of the calendar year, having already established partnerships with Quark, Tucano, and Powertraveller, which was formed earlier this month.

Simms managing director, Danny Moore, said the distributor is expecting to see opportunities for bundling Motion Computing with Powertraveller, as the two new product lines suited similar niches.

“Basically anyone who has an ‘inspector’ in the job description will find the products suitable,” he said. “There’s some broad markets there, ranging from healthcare to construction and research.”

Simms has brought on a dedicated business manager for the new product line, Moore added.

“Stuart Charlton has extensive experience in Motion Computing, having been a reseller in this field previously,” he said.

“We’ve been talking to Motion Computing for a good nine months, and will be a significant product for us in the corporate sector – we’re also going to be providing tech and warranty support as part of the partnership.”

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Tags Simms Internationalmotion computingJMills distribution


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