Australian web application development vendor, Elcom, has sealed its first indirect sale outside of Australia.
CommunityManager.NET platform will be used by its American partner and IT services provider CM IT Solutions – Boston to build a new website and content management system for the Benjamin Franklin Institute of Technology.
Earlier this year Elcom indicated that only 20 per cent of its sales were indirect and that it wished to expand its reach through the channel.
“In this case we’re providing our software… and we’ll be assisting the partner in Boston with the implementation. They’ve got all the related services and skill as well to take it further,” Elcom CEO, John Anstey, said.
Despite this being the company’s first sale abroad, Anstey said the deal was sealed relatively quickly thanks to the suitability of the product for the job.
“They were looking for an application that ran on the .NET platform, which they could support down the track with their client and had a lot of out-of-the-box functionality so there was less risk for them… and they had a very short timeline,” he said.
Although Anstey would not discuss how much the deal was worth, he said that it was “in line with an average large sale in Australia” and hoped this initial deal would act as a foot in the door for future American sales.
“This proves that our strategy is correct and that there is a market in the USA... and it opens doors and people only like buying what someone else has purchased so it’s really been a good step,” Anstey said.