Siemens parts ways with Ingram for Cellnet

Siemens parts ways with Ingram for Cellnet

Vendor outlines three growth markets including retail, B2B and ISP

Siemens Gigaset has parted company with Ingram Micro to bring on Cellnet as its master distributor.

Siemens Gigaset A/NZ CEO, Dean Verberne, said while Ingram did a sound job in the retail space for the vendor, it wanted a distributor that could provide more depth into the business to business (B2B) and ISP markets.

“Our direction was a bit different to Ingram. We’re seeing growth in the retail, B2B and ISP areas and it’s important for us to address all those markets,” Verberne said, adding Cellnet had good reach into those key market areas.

“It was important for us to have a distributor that could touch all of our clients.”

The deal will see Cellnet gain access to the vendors’ VoIP handsets and cordless telephones. In the retail market, Siemens Gigaset products are sold through Harvey Norman, Myer, Telstra and JB Hi-Fi.

Cellnet CEO, Stuart Smith, said it had maintained a relationship with Siemens for the last few years and the Gigaset range fitted in well with its product portfolio.

“There are some good opportunities for telecommunications customers to bundle the VoIP handsets with any other broadband offering,” Smith said.

The announcement comes on the back of Cellnet's forecast for a $11.6-$11.9 million loss for the full year to June 30.

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Tags cellnetIngram Microsiemens gigaset

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