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Boehringer Ingelheim Selects StayinFront to Drive Highly Integrated Marketing Programmes

  • 15 March, 2006 17:18

<p>-StayinFront Wins New Contract to Deliver Integrated Life Sciences CRM Solution for Leading Pharmaceutical Company-</p>
<p>StayinFront, Inc., a global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, sample inventory management solutions and eBusiness systems, today announced a new contract with the Australian arm of pharmaceuticals firm, Boehringer Ingelheim.</p>
<p>StayinFront will provide Boehringer Ingelheim’s Animal Health division with a tailored solution based on the StayinFront CRM Life Sciences suite of products, enabling a more customer-focused approach while streamlining business planning, sales, marketing and administrative activities in Australia and New Zealand.</p>
<p>“The StayinFront CRM solution will help us improve our effectiveness with customers by providing access to a central source of consistent, up-to-date information about our customers right across the enterprise,” said Boehringer Ingelheim’s IT Manager, Joe Helo.</p>
<p>“By replacing individual customer databases with a single repository to which all staff have access, we will not only enhance our ability to respond efficiently to customer queries, but will improve the quality and effectiveness of communication within our sales and marketing team.”</p>
<p>StayinFront was awarded the contract on the strength of its successful track record within Boehringer Ingelheim’s Consumer Health division, which supplies market-leading products like Bisolvon, Durolax and Buscopan.</p>
<p>“This is an important win as it expands StayinFront’s impact within Boehringer Ingelheim Australia while reinforcing the quality and relevance of our CRM solution for the Australian pharmaceutical and life sciences sector,” said Andrew Campbell, Managing Director of StayinFront Australia.</p>
<p>About Boehringer Ingelheim
The Boehringer Ingelheim group is one of the world’s 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, it operates globally with 144 affiliates in 45 countries and nearly 36,000 employees. Since it was founded in 1885, the family-owned company has been committed to researching, developing, manufacturing and marketing novel products of high therapeutic value for human and veterinary medicine.</p>
<p>The animal health business operates in more than 20 countries including the USA, Canada, France, Germany, UK, Italy, Spain, Mexico, the Nordic countries and Japan. Since 1955, Boehringer Ingelheim Animal Health has been contributing to an appropriate supply of safe, nutritious food while promoting the emotional and physical benefits arising from the human-animal bond. Visit the web site for more details</p>
<p>About StayinFront, Inc.</p>
<p>StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, sample inventory management solutions and eBusiness systems. StayinFront offers rapidly configured and implemented solutions and services to manage and integrate all points of customer interaction including sales, marketing and customer support.
StayinFront has been chosen globally as a strategic CRM partner by many of the world’s top life sciences, consumer goods and business companies and StayinFront solutions have been implemented in over twenty countries in twelve languages.
StayinFront’s flexible product architecture, object-oriented data modelling and range of deployment options provide an “exact fit” solution to help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership.
StayinFront also offers a range of support services including, StayinFront Data Quality Services, to improve, standardize, augment and further leverage the informational assets contained in proprietary databases.
Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Ireland, Australia, Singapore and New Zealand. The Company can be contacted via the web at</p>

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