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Eaton Signs Distribution Agreement with Synnex

Eaton, a diversified industrial manufacturer, has announced a distributor partnership agreement with Synnex Australia, one of the top two IT distributors in the Australian market with over 6000 resellers. Under the terms of the agreement, Synnex will sell Eaton’s MGE Office Protection Systems™ range of uninterruptible power supply (UPS) systems throughout Australia.
  • 01 May, 2009 11:32

<p>Synnex has a physical presence in Sydney, Melbourne, Brisbane and Perth. Under the terms of the agreement, Synnex will sell Eaton’s MGE Office Protection Systems™ range of uninterruptible power supply (UPS) systems throughout Australia.</p>
<p>Eaton acquired MGE Office Protection Systems in 2008. It selected Synnex principally for its reach and operational capability, according to Michael Mallia, General Manager, Power Quality Australia &amp; New Zealand, Eaton Industries.</p>
<p>In addition, Synnex is well known in the IT channel and has very strong warehousing systems and supply chain processes. Eaton consequently expects to improve its delivery through the IT channel in this new relationship with Synnex and raise Eaton’s own profile in higher end data centre solutions.</p>
<p>“As one of the largest distributors of IT equipment in Australia, we’re very pleased to be working with Synnex. This new alliance continues Eaton’s commitment to our IT channel while increasing awareness and expanding our footprint and support to our valued resellers.”</p>
<p>“By partnering with a distribution leader such as Synnex, Eaton has solidified its position in the IT channel while providing partners with strong margins and unparalleled support. It also fits well with our longer term plans to provide IT channel-specific products,” added Darren Butterworth, Eaton’s National IT Channel Manager.</p>
<p>Synnex Australia is also looking forward to the benefits the agreement will bring the two companies.</p>
<p>“Eaton has a well respected reputation in the marketplace as a leader in providing power protection, distribution and management. We are delighted to be partnering with the Eaton team and look forward to expanding awareness for Eaton’s products and services,” Andrew Yi, Product Manager, Synnex Australia, said.</p>
<p>Nor does the current economic climate faze Mallia.</p>
<p>“The UPS market is pretty strong. We’ve actually experienced significant growth in the first quarter of 2009 over the same period last year. Events like the recent blackouts in Sydney are helping to put UPS systems higher on the list of IT equipment purchase priorities.”</p>
<p>“We’re actually growing faster than the market at the moment and this partnership with Synnex will help us to keep sustaining that growth,” he said.</p>
<p>About Eaton</p>
<p>Eaton Corporation is a diversified power management company with 2008 sales of US$15.4 billion. Eaton is a global technology leader in electrical components and systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 75,000 employees and sells products to customers in more than 150 countries.</p>
<p>About Synnex</p>
<p>Synnex Australia P/L, a global IT Supply Chain services company and one of the largest distribution companies in Australia, is a significant division of Synnex Technology International Corporation, the largest IT distribution company in the Asia Pacific region and ranked the third largest worldwide. Today, the worldwide strength of the Synnex group of companies is reflected by its international market share positions. Synnex Australia is highly respected within the IT distribution market in Australia. Internationally, Synnex is also among the top two distribution companies in China, number one in Thailand and number three in North America. Moreover, it is a major player in Hong Kong, Japan, Mexico, UK and New Zealand.</p>
<p>For further information please contact:</p>
<p>Michael Mallia Eaton 02 9693 9411</p>
<p>David Bass BassPR 02 9967 8022</p>

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