The Social Networking Compendium - Part 3 (LinkedIn)

The Social Networking Compendium - Part 3 (LinkedIn)

For those who think Facebook is too commercial, LinkedIn provides an alternative

Facebook can be a bit commercial for some. When getting ahead in your career becomes a focus, LinkedIn is often considered a more appropriate social networking tool to use.

It has become a popular tool among professionals as they can look up and connect with other individuals within a specific industry and join groups that may be of business interest.

Unlike Facebook, LinkedIn can also act as an online resume with endorsements, and recommendations. Like other social networking sites, it also lends itself open to personal interests, groups and associations like the Australian IT Channel.

As a result it has come under less scrutiny than social networking counterparts such as Facebook and Twitter, mainly due its professional appeal, and valuable networking capability.

This is just the tip of the professional social networking iceberg. In this edition of the Social Networking Compendium we bring you all the latest news on LinkedIn including five ways to make the most of your recommendations and how mobile social networking can transform business.

Also check out: The Social Networking Compendium – Part 1 (Twitter)

The Social Networking Compendium – Part 2 (Facebook)


LinkedIn Recommendations: Five ways to make the most of them Within your LinkedIn profile, recommendations, which you must seek out and approve from contacts of your choosing, give employers a fuller view of you as a direct report, boss, colleague, or client. They make your LinkedIn profile more dynamic and personal than the fairly static information (where you worked, what you did) that appears in your general resume.

But you can also do more harm than good with a LinkedIn recommendation. If you don't pick the most appropriate people, or if you use too many people, it might scare off potential employers who might look at those recommendations as a red flag rather than a helpful vote of confidence.

Elgan: When LinkedIn knows where you are Within two years, I believe mobile social networking will become the most valuable business application since e-mail.

Instant messaging started out as a social life booster for teens, but evolved into a vital form of business communication. Social networking also got big first on MySpace, where teens decorated their pages with goofy pictures and the latest MP3s, but evolved into a widely used business networking tool on LinkedIn and other sites.

As we speak, the convergence of social networking and mobility is starting to grow worldwide among teenagers and young adults. ABI Research predicts that mobile social networking will reach 90 million new users over the next four years and rake in US$3.3 billion.

LinkedIn overhauls its search platform The LinkedIn business social network has rolled out an overhauled search platform that it says will let users more easily find who they are looking for on the site.

The new search engine uses what Esteban Kozak, a senior product manager at LinkedIn, called a personalised relevance algorithm to pick out the most relevant users in the 31 million-member LinkedIn community.

SAP invests in LinkedIn SAP's venture capital arm has sunk an undisclosed sum of money into LinkedIn, the business-oriented social-networking site.

While there are obvious parallels between the two companies, particularly the current and potential new SAP customers among LinkedIn's reported 30 million-plus members, it's too soon to know exactly what SAP has in mind.

LinkedIn valued at $1 billion LinkedIn, the social-networking site for career advancement and professional interactions, closed a funding round that values it at US$1 billion, something the company considers a validation to its particular approach to this market.

Unlike MySpace and Facebook, which focus on meeting and staying in touch with friends and sharing photos, videos and personal information, LinkedIn is designed for professional networking and job-related matters.

Gates shifts gears on LinkedIn Microsoft Chairman, Bill Gates, changed the question he posed on the social-networking site LinkedIn from one that focused on how technology could help his charitable causes, to one that asked what could be done to encourage more young people to pursue science and technology careers.

LinkedIn said Gates would use its site and its "Question" feature to reach nearly 19 million users. Gates has recently created a profile on LinkedIn. His original question centered on how technology can be used to support his charitable causes better. That question had not been posted to the site before he decided on the change.

LinkedIn goes mobile LinkedIn is taking its professional social networking site mobile. The company has launched a beta version of a new site that allows users to look up profiles of other users and keep up to date with their network from mobile devices.

The new LinkedIn Mobile offering is available to any user with an Internet-enabled mobile device. While the company initially sent out invitations to specific users to participate in the beta, Brandon Duncan, LinkedIn's director of engineering, noted that any user could now test the site.

LinkedIn opens site to developers, jazzes up design LinkedIn will let developers build applications for its professional networking site, an approach recently undertaken by social networking competitor, Facebook, to make its site more interactive, the company said.

The move is one of several LinkedIn is making, including launching a beta version of a redesigned home page, to keep its less flashy but more business-minded contacts network site vibrant alongside rivals MySpace and Facebook. LinkedIn said it wanted to be a hub for business information.

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