Ingram’s local chief claims its acquisition of retail point-of-sale and data capture distributor, Vantex, will secure its position as the leading supplier in the region.
In an exclusive interview with ARN, Ingram Micro vice-president A/NZ, Jay Miley, said Vantex gave it a great team and broader skill set, while also delivering geographic reach.
“From Ingram’s perspective, the automated ID and data capture [AIDC] and POS business is a market we have been investing in worldwide. We have done several acquisitions in Europe, North America and China, and we have been trying to figure out how to get into this space across South-East Asia and A/NZ for several years,” Miley said. “It’s an attractive market, with strong growth rates – we see it as a good business to be in. And it’s adjacent to what we do, albeit it requires a different skills set.”
Under the new deal, the distributor will merge the Ingram POS and Vantex teams as a separate division while retaining the Vantex branding.
Vantex Australia managing director, Matt Maley, who will head up the combined division, said there was little overlap in terms of vendors.
“We have a set of unique vendor relationships Ingram didn’t have – there is some overlap with vendors such as Epson and IBM, but when you break it down by category, there is very little overlap. Ingram is buying incremental growth, rather than duplication,” he told ARN.
“We also have a unique partner community – there is a small crossover at the top end, but we play in niche verticals.”
Maley cited healthcare as one emerging area, while its Motorola mobile device business had proven another significant growth driver.
Vantex also targets the field services and in-vehicle applications sectors. Its biggest market is Australia. It has 68 staff locally, and 128 across the region.
It is understood Ingram’s POS division is manned by six employees.
Maley said the two organisations had been eyeing each other off since Ingram’s decision to enter the retail POS business in January 2007.
“Both companies were aware of each other as Ingram tried to develop a rival business to Vantex. We had initial discussions at tradeshows and vendor events,” he said. “The timing was right for our parent company to revisit that.”