Panasonic has stuck out its green thumb with the introduction of voluntary energy star labelling and an eco information website.
The vendor has launched its 2009 Viera Plasma HDTV range with energy rating stamps as part of the Federal Government’s voluntary labelling scheme which commenced on April 1.
In a statement, Panasonic TV product manager, Matt Pearce, said the company was committed to the new labelling system and announced that the newly-introduced Plasma and LCD range would also feature energy tags.
To accompany the decision on the voluntary scheme, Panasonic has launched its Energy Wise website to educate customers on electricity consumption of the vendor’s new range of televisions. The portal also features an online calculator to show the cost of operating a Viera TV.
The new Viera Plasma HDTV range was revealed at the Panasonic B.I.G. event. The series boasts an Intelligent Auto Standby feature which switches connected devices to standby when not in use.
Despite a number of vendors withdrawing from the Plasma TV space, Panasonic’s efforts to push its new range supports analyst projections that the Plasma market has room to grow.