Lako Vision, the profitable distribution arm of interactive graphics developer Pineapplehead, has changed its name to Pineapplehead Distribution in line with its more marketable nomenclature.
Melbourne-based Lako Vision started life in 1988 as a wholesaler of video editing equipment before it spun off Pineapplehead as a specialist developer in 1995. Lako Vision currently distributes video equipment and editing software from manufacturers including Pinnacle, Ulead, Orange Micro, Multi Media, Vine Micros, Winnov, Video Streaming, Appian and DVD Playback.
"We have changed the name to be consistent with the increasing profile of the Pineapplehead name," said Evan Kourambas, joint founder of Lako Vision and managing director of Pineapplehead. "We hope our customers will remember our new name and now think of us as Pineapplehead."
The name Lako Vision was derived from the surnames of Kourambus and co-founder Peter Lamb, Pineapplehead director of technology. But it was the more outlandish name Pineapplehead that held the founders' attention. "Plus a few people had pointed out that calling a graphics company lak-o-vision' wasn't the best idea," Kourambus said in an interview with ARN last year.
Lako Vision has grown by an annual average of 25 per cent, a statement released by the company said.