“Sales are still healthy. We’ve traded through the tough times we’ve already had, and unless things go from bad to much worse, we’re finding that if people are given the reason to spend with new gadgets and the like, they will,” he said.
While the overall retail industry was showing mixed results, IT spending was relatively sheltered, managing director of consultancy firm The Retail Doctor, Brian Walker, said.
“People are less willing to spend extravagantly, but spending on accessories and gadgets is still lucrative, given there’s a ‘stay at home’ social trend at the moment,” he said. “Organisations like JB Hi-Fi still appear to be doing really well, there’s strong demand for fashionable items like Apple products, and while those retailers who aren’t in good shape will find it hard, those who are fi t will recover from the crisis.”
However, despite their positive outlook, industry representatives remained unconvinced that cash handouts from the forthcoming government stimulus package will be as helpful as the Christmas package.
“There will still be a positive impact, but the extent of which remains to be seen,” Walker said. “It really depends on whether the positive signs – such as low petrol cost, low interest rates and the like – can outweigh the negative media around the economy and where we are in terms of unemployment.”
Harvey Norman was not expecting a dramatic impact from the stimulus package.
“The timing of the first package was good – Christmas is a time when people are more willing to spend in the first place,” Naish said.
“April is not such a lucrative time, and we feel the temptation will be there with consumers to bank the money and retire some debt.”
While some demographics would be more willing to spend the handouts, the ARA expected the overall effect for retail may well be less than the previous stimulus package, due to a decrease in consumer confidence, Lonie said.
“Young people will be more willing to spend the money,” he said.
“I expect the likes of JB Hi-Fi and The Good Guys – who operate on cash rather than credit card – will see a fair spend out of the package.” Lonie predicted April would be a tough month for retailers, and said more organisations were heavily discounting goods.
“That said, if the unemployment figure doesn’t deteriorate too much further, and stays under 6.5 per cent, we believe there will be an upturn towards the end of the year,” he said.