Storage reseller, Solid State Central, is taking a dip into distribution with a partnership with vendor, Solidata.
Under the partnership Solid State Central will act as the distributor for the SSD manufacturer, which has not had a presence in the country, previously.
Solid State Central managing director, Ross Metherell, said that the vendor, while not huge, had generated a lot of interest as solid state technology continues to generate momentum. It fitted well with company plans to have the majority of SSD vendors on-board in some capacity.
“Essentially, we’ll be a distributor of this one brand, but a reseller for the others,” Metherell said. “Solidata will be competing with the other vendors in the market, but we think it will perform well. It is receiving a lot of buzz from technical and business communities.”
Solid State Central will be running a direct marketing campaign behind the vendor’s range of drives.
Metherell said the timing was good for the sector.
“SSDs are reaching an inflection point,” he said. “Prices have been coming down while performance has been improving. I expect six months from now the technology will be mainstream.”
In a release, Solidata CEO, Clark Yu, said the partnership provided the vendor with a good opportunity to strengthen the availability of its products in Australia, while also giving customers local support.