Conexus has put Sonnet on its books in a deal to distribute the US vendor's range of Mac processor upgrades, drive controllers, storage devices and iPod accessories.
The deal serves to both consolidate the company's core Mac peripherals and components business and allow it to further branch out into traditional PC territory.
Conexus general manager, Andrew Paton, said the distributor, which was also known as a networking and communications specialist, was following through on established plans for growth.
"Four years ago we made the decision to get out of just Macintosh, networking and communications products and get into more Windows and consumer-based products," he said.
The deal was particularly rewarding, Paton said, as it served both its new PC market and its traditional resellers which still made up 60 per cent of sales. "A lot of the products are cross-platform so we can service our Mac base and push the Windows side of the business too," he said.
Sonnet's range would also be supplied by current distributor, MemSol, up until early April. From then, Conexus would become the sole distributor.
Sonnet business development manager for Asia-Pacific, Jolanda Blum, refused to comment on the decision to cease its dealings with MemSol.
"We have no plans to look for any additional distribution partners at this moment," she said.
According to Paton, Conexus had picked up the distribution for the range based on the company's long affinity with Macs and wider market reach. The company would also look to boost Australian sales by 50 per cent.
Sonnet wanted to provide sales, product stocking and technical support to push the new range, he said.
"It's the normal course of our business that we handle the support for the products we distribute, and is not something we charge for," Paton said.
In continuing its drive to expand its business, he said the distributor had paid close attention to further opportunities in the market.
"We have just been at the consumer electronics show and MacWorld and are communicating with people in the US," Paton said. "Technology changes so much that you have to be continually looking to update your product portfolio."