Westcon becomes first global Cisco distributor

Westcon becomes first global Cisco distributor

Partnership lets both organisations conduct cross-border transactions and access emerging market opportunities

Westcon Group has become Cisco's first global distributor

Westcon Group has become Cisco's first global distributor

Westcon Group has become the first global distributor for networking giant, Cisco.

Under the arrangement both organisations can conduct cross-border transactions and Westcon will be able to sell Cisco offerings into any country it operates in, including emerging markets such as Africa, Latin America and South-East Asia.

Westcon Cisco business manager, Sam Paris, said it would leverage the arrangement locally.

“It allows us to align our negotiations with Cisco on a global basis. We’re spending more than $US1.5 billion with Cisco per year and we’re seen as a very key partner,” he said. “It allows us to share best practice, what’s going on globally, and will strategically help us locally.”

The distributor had a global operations board that shares best practice strategies for managing the Cisco channel, he said.

In March, Westcon promoted Dean Douglas to global president and CEO. At the time, he flagged Westcon’s intentions to heavily invest in service capabilities and establishing a broader global footprint.

Last year, Westcon vice-president of global strategic relations, Bill Corbin told ARN about the distributors global programs and initiatives to expand its Cisco business.

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