Craig Manson has been appointed Canon’s senior general manager of marketing as part of the company’s realignment initiatives.
“The goal is to give customers a greater reach of products across Canon’s product range,” Manson said. “Previously our different customers and channels have lacked access to some of the things we offer other groups – we want to open that up.”
Manson said his initial focus would be to bring the vendor’s marketing together across the entire business, and for it to become a more customer and channel focused company, rather than a product focused one.
“When this role came up I saw it as a great opportunity. I believe marketing will play a key role in the formation of Canon going forwards,” he said.
Manson was previously the managing director of Canon NZ, a role that has been replaced by Mike Johnson who has become the vendor’s country manager in the region.