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WD’s My Book Family of External Hard Drives Now Deliver 2 Terabytes in a Slim, Single-Drive System

  • 14 April, 2009 14:30

<p><em>Largest Capacity Available in Single-drive External Hard Drives for Mac®
and PC Users</em><br/>
<br/>
<strong>Sydney, Australia</strong> – <strong>April 14, 2009</strong> –
WD®, the world’s leader in external storage solutions, today expanded
its My Book® family of external hard drives to include a 2 TB capacity, the
largest available capacity in a single-drive system. With its wide variety of
models, WD offers a solution for every type of user, whether they’re a creative
power user on a Mac® or a home user on a PC. The new 2 TB My Book family includes:
My Book Studio Edition™, My Book Mac Edition, My Book Home Edition™
and My Book Essential Edition™ models.<br/>
<br/>
Market research shows that consumer creation and acquisition of digital media
is growing rapidly, driving demand for increasing storage capacities. According
to market research firm IDC, the number of digital cameras and camera phones in
the world surpassed 1 billion (Mar. 2008). Separately, market research firm GfK
reports that HD (high definition) video camcorders are experiencing record growth
and now account for 42 percent of total camcorder sales (Aug. 2008). HD video
requires massive amounts of drive space: at least 8 GB per hour of video. Since
2006, when Apple® began offering movie downloads, the Apple store has already
sold more than 250 million TV episodes and sold or rented more than 33 million
movies (Apple, Mar. 2009).<br/>
<br/>
“The popularity among consumers of high-definition video cameras, digital
photography and digital music downloads means that users are filling up their
computers with massive amounts of digital content as fast as they can click ‘save.’
As the volume and value of users digital content grows, backing up data on multiple
CDs or DVDs becomes time consuming and inconvenient. At the same time, consumers
are realizing the monetary and emotional value of content and need to back up
their most important files. The My Book family, with its massive 2 TB capacity
allows users to backup all their data in one easy step and keep it in one easily
accessible place,” said Jim Welsh, senior vice president and general manager
of WD’s branded products and consumer electronics groups.<br/>
<br/>
<strong>My Book Studio Edition &amp; My Book Mac Edition</strong><br/>
Formatted for Mac computers, these drives are an ideal solution for creative professionals
and video editors. The My Book Studio Edition is equipped with high speed FireWire®
400/800 and eSATA interfaces as well as the popular USB 2.0 interface and a 5-year
limited warranty. My Book Mac Edition external drives feature a USB 2.0 interface
and a 3-year limited warranty.<br/>
<br/>
<strong>My Book Home Edition</strong><br/>
Equipped with continuous backup software and high-speed eSATA and FireWire 400
as well as USB 2.0 interfaces, My Book Home Edition carries a 3-year limited warranty.
My Book Home Edition is designed for PC users that need an effortless way to preserve
digital pictures.<br/>
<br/>
<strong>My Book Essential Edition</strong><br/>
My Book Essential Edition offers an easy way to add storage capacity to home or
office computers. The drives are equipped with a USB 2.0 interface that provides
convenience and compatibility among multiple computers.<br/>
<br/>
<strong>The entire family of My Book external hard drives features:</strong><br/>
- New 2 TB capacities allowing users to store and backup all their data in one
central location; <br/>
- Elegant, small footprint design; <br/>
- Capacity gauge to see at a glance how much capacity is available on the drive
(not available on the My Book Essential Edition drive);<br/>
- Environmentally friendly design that saves power by going into standby mode
after 10 minutes of inactivity; <br/>
- SmartPower™ features that turns the drive on and off with the computer
and Safe Shutdown™ that prevents the drive from being powered down until
all the data has been written ;<br/>
- Kensington® Security Slot that allows users to secure drive to their desk
with the separate purchase of a Kensington lock kit<br/>
<br/>
<strong>Product Summary</strong><br/>
Manufacturer: Western Digital<br/>
Product Name and RRP for 2 TB :<br/>
My Book Home Edition - AU$699, NZ$899<br/>
My Book Essential Edition -AU$649, NZ$849<br/>
My Book Studio Edition - AU$749, NZ$999<br/>
My Book Mac Edition - AU$649, NZ$849<br/>
Website: <a href="#">http://www.westerndigital.com</a><br/>
Product link and Photos: <a href="#">http://www.wdbrand.com/images/products/img12/hires/wdfMyBook_Mac.jpg</a><br/>
Australian Distributors: Synnex Australia and Simms International<br/>
New Zealand Distributors: Ingram Micro NZ<br/>
Availability: All drives are available now at select retail stores and online
retailers. <br/>
<br/>
<strong>Download High Resolution Images</strong><br/>
2 Terabyte My Book Group Shot<br/>
<a href="#" title="http://www.wdbrand.com/images/products/img12/hires/wdfMyBook_Home_1C.jpg">My
Book Home Edition </a> <br/>
<a href="#" title="http://www.wdbrand.com/images/products/img12/hires/wdfMyBook_Essential2.0_1U.jpg">My
Book Essential Edition</a><br/>
<a href="#" title="http://www.wdbrand.com/images/products/img12/hires/wdfMyBook_Studio_1Q.jpg">My
Book Studio Edition</a><br/>
<a href="#" title="http://www.wdbrand.com/images/products/img12/hires/wdfMyBook_Mac.jpg">My
Book Mac Edition<br/>
<br/>
</a><strong>About WD</strong><br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company produces reliable, high-performance hard drives that
keep users' data accessible and secure from loss. WD applies its storage expertise
to consumer products for external, portable and shared storage applications.<br/>
<br/>
WD was founded in 1970. The company's storage products are marketed to leading
systems manufacturers, selected resellers and retailers under the Western Digital®
and WD brand names. Visit the Investor section of the company's Web site (<a href="#">www.westerndigital.com</a>)
to access a variety of financial and investor information.<br/>
<br/>
This press release contains forward-looking statements, including statements relating
to: expected ship dates for the new My Book Mac Edition in the 2 TB capacity.
These forward-looking statements are based on current management expectations,
and actual results may differ materially as a result of several factors, including:
potential changes or delays in manufacturing and logistics schedules and business
conditions generally; and other risks and uncertainties listed in WD's recent
SEC filings, including its form 10-Q for the second fiscal quarter of 2009. WD
undertakes no obligation to update these forward-looking statements to reflect
new information or events or for any other reason.<br/>
<br/>
Western Digital, WD, the WD logo and My Book are registered trademarks; Studio
Edition, Essential Edition,Home Edition, SmartPower and Safe Shutdown are trademarks
of Western Digital Technologies, Inc. in the U.S. and other countries. Mac is
a trademark of Apple, Inc. Other marks may be mentioned herein that belong to
other companies. All other brand and product names mentioned herein are the property
of their respective companies. One gigabyte (GB) = 1 billion bytes. One terabyte
(TB) = one trillion bytes. Total accessible capacity varies depending on operating
environment.<br/>
<br/>
<strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="#">www.gapmarketing.com.au</a></p>

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