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Siltek buries Prion, Agate brands

Siltek buries Prion, Agate brands

Siltek Asia-Pacific is looking to unify its business under the Siltek banner after confirming it has ceased using its Prion and Agate brands.

The new internal structure sees Michael Bosnar move from his former role as Prion managing director to take on the position of Siltek sales and marketing director, reporting to CEO Hugh Evans.

The company is in the midst of bedding down a restructuring process that began late last year and saw the retrenchment of 34 staff on December 18.

As previously reported by ARN, Agate and Prion planned to merge customer lists from January 1, 2001. Bosnar said the new integrated structure gives Siltek's 44 sales staff access to all products across the group.

"We're also really focussed on margins," Bosnar explained, stating Siltek is questioning the role of some sub-distributors, the traditional customer base of Agate and Prion.

"Sub-distribution has a limited life-cycle in terms of the channel," he said.

Meanwhile, Siltek's restructure has seen the company head into the New Year with a new retail division managed by Belinda Hobbs. The division is focussed specifically on HP Pavilion, Toshiba and Minolta QMS sales.

Other executive changes in place at Siltek include the appointment of former Agate MD Michael Calculli as Siltek's northern region sales manager. Tania McNaught is now Siltek's group brand manager, while Jenny Swistak is managing Siltek's specialist logistics fulfillment business, PCezy. A southern region sales manager is yet to be appointed.

Meanwhile, Bosnar said one of the Prion executives to take a redundancy package is former consumer sales manager Rick Phelps.

Photograph: Siltek sales and marketing manager Michael Bosnar


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