Online rewards company Beenz Australia retrenched 15 staff this week as part of an international restructuring which will close most offices outside the US.

The company laid off 80 per cent of its US staff just before Christmas. In Australia, a skeleton staff of three, including managing director Omer Incekara, will stay on for several months.

The Beenz consumer network will remain open but Australia and Singapore are among the offices around the world which will more or less shut their doors. "Staff have been looked after, everyone got their payouts including severance pay and holidays," Incekara said.

The privately held company still has money in the bank but is refocusing its efforts in line with changed market conditions, he said. Instead of individual Beenz websites in each country that it offers services, one consolidated site will be created.

The skeleton staff will help migrate existing Beenz merchants to the new global network if they so desire, Incekara said.

The new look will emphasis the Beenz Code, an alphanumeric number issued to offline companies that facilitates consumer reward programs.

Earlier this month, rival online marketing company AllAdvantage also announced it was closing its Australian operations.

Story courtesy of The Industry Standard (Australia):

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