French-based PC outfit Guillemot Corporation has staked its claim in Australia, establishing a sales and marketing office in Sydney.
The company has been present in the market for the last five years through indirect channels, and has now appointed former UbiSoft general manager Muriel Juhel to head up its Australian operations. The move is part of the company's expansion strategy in the PC market.
Guillemot designs and manufacturers PC and console products. These include the Hercules brand of sound and image products and the Thrustmaster series of games accessories including racing wheels, joysticks and games pads.
Joining Juhel in Sydney is national sales manager Nathan Dingle, a former employee of the now defunct distributor Dataflow, product manager Jean-Francois Galle and sales and marketing executive Katy Richardson.
The company will initially handle the distribution of its products directly, and will deal predominantly with the retail channel, Juhel said.
"Australia presents some tremendous development opportunities," she said. "This new direct distribution structure, especially in terms of the principal chain stores such as Electronics Boutique, Harvey Norman and Kmart, means that we will quickly be able to develop the sales of our hardware and accessory product ranges and increase our market share."
Photograph: Guillemot's head of Australian operations Muriel Juhel.