Com Tech has signalled its intent to be a major force in voice-data integration this year after it became the first company in Australia and New Zealand to gain Cisco System's IP Telephony Specialisation accreditation.
The services and integration giant fulfilled the requirements of the accreditation process, including the training of personnel, additional support and having the company infrastructure in place, to roll out Cisco IP telephony solutions in Australia.
According to Liz Lawson, Cisco's director of channel operations, Australia/NZ, the IP Telephony Specialisation is an extension of Cisco's revamped partnering model launched in August of last year. As part of the program, Cisco is urging its partners to become a specialist in one of six areas, such as network security, WAN development or IP telephony.
Cisco's Specialisations will not be limited to the vendor's Gold partners, affirms Lawson, and companies will not be subject to meeting periodic revenue commitments.
"The important thing is it enables [resellers] to sell themselves as Security Specialists or IP Telephony Specialist Cisco partners," says Lawson. "It's something resellers have responded really well to so far."
Lawson believes the much-hyped IP telephony market will begin to match industry expectations this year, with a number of organisations trialling IP solutions within branch offices and departments before they roll out the system enterprise-wide.