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  • 06 January, 2004 08:23

<p>SUNNYVALE, CALIF.—Jan. 6, 2004—AMD kicked off 2004 with today’s introduction of the new Mobile AMD Athlon™ 64 processors 3200+, 3000+ and 2800+, the world’s only Windows®-compatible 64-bit mobile PC processors for mainstream notebook computers. The new mobile processors mark the latest addition to the award-winning AMD Athlon 64 processor family and feature outstanding mobility, industry-leading 32-bit performance and 64-bit capability. AMD also announced the addition of the AMD Athlon 64 processor 3400+ for desktop PCs and desktop-replacement notebooks, designed to give customers the ultimate experience on today’s digital media applications.</p>
<p>“AMD continues to lead the industry toward pervasive 64-bit computing with the launch of the new Mobile AMD Athlon 64 processors, enabling the industry’s first 64-bit-capable mainstream notebook computers,” said Marty Seyer, vice president and general manager, Microprocessor Business Unit, AMD. “The AMD Athlon 64 family of processors puts eye-popping 64-bit power on desktops and notebooks along with best-in-class 32-bit performance.”</p>
<p>Leading computer manufacturer HP is among the more than 60 computer manufacturers and system builders supporting the AMD Athlon 64 processor family. “HP remains committed to offering consumers leading-edge technology, such as the AMD Athlon 64 processors, on our configure-to-order desktop PC line, giving our customers access to the latest technology at competitive prices,” said Sam Szteinbaum, vice president and general manager, North America Consumer Computing, HP. “With our customised PC offerings, we are giving customers the choice to build the right PC for their needs.”</p>
<p>For the new Mobile AMD Athlon 64 processors, notebook computer manufacturer eMachines will have systems available in January. “eMachines is proud to partner with AMD in extending 64-bit computing to mainstream notebook computers. Together we are delivering to notebook users the latest technology and the highest performance at a value price,” says Ed Fisher, senior vice president, Global Sales Operations for eMachines. “Sales of our AMD Athlon 64 processor-based desktop products are already exceeding our expectations and we expect similar results for our M6000 Series notebook launching in January.”</p>
<p>“Because mobile customers increasingly use laptops for digital media applications that demand incredibly high levels of performance, they are increasingly concerned with premature obsolescence,” said Rob Enderle principle analyst for the Enderle Group. “AMD's new mobile 64-bit processors address this concern directly while maintaining a competitive price that is a solid value in any market and almost unheard of in mobile computers.”</p>
<p>The Next Step in Performance for Desktops and Desktop Replacement Notebooks
AMD also announced the AMD Athlon 64 processor 3400+ for desktop PCs and desktop-replacement notebooks. The processor will be supported by HP’s configure-to-order desktop PC line in early 2004. The AMD Athlon 64 processor 3200+ began appearing in configure-to-order Compaq Presario 8000Z desktop PCs in November and as an option in configure-to-order HP Pavilion a450e desktop PCs in December. Fujitsu Siemens Computers and Fujitsu Ltd. will have desktop systems available immediately.
“The AMD Athlon 64 processor puts great performance in our consumer systems,” said Peter Esser, executive vice president, Volume Products at Fujitsu Siemens Computers. “This processor helps preserve our customers’ software investment by efficiently running existing applications while allowing them to transition to 64-bit computing at their own pace.”</p>
<p>“The AMD Athlon 64 processor 3400+ brings outstanding 32-bit performance and 64-bit capability to our high-end, compact desktop PC FMV-DESKPOWER C90GW/C, announced today,” said Kuniaki Saito, general manager, Fujitsu Limited Desktop and Workstation Products and Personal Computer Peripherals Divisions, Personal Systems Business Group. “Fujitsu is committed to providing PC offerings that best suit our customers’ needs. The AMD Athlon 64 processors help us enable those solutions.”</p>
<p>All desktop AMD Athlon 64 processors feature AMD’s Cool‘n’Quiet™ technology, designed to detect when full power is not needed and automatically adjust system power consumption, enabling a cooler, quieter system.</p>
<p>The AMD Athlon 64 processor 3400+ for desktop-replacement notebooks is designed for high-performance computing and wireless connectivity and offers AMD PowerNow!™ technology for advanced power management and optimised system battery life in addition to compatibility with all available wireless LAN solutions. High-performance system builders Alienware and Voodoo have both announced plans to release notebook systems based on the AMD Athlon 64 processor 3400+ for desktop-replacement notebooks in the first quarter of 2004.</p>
<p>64-bit Computing: The Next Frontier for ISVs
The AMD Athlon 64 processor 3400+ is designed to help consumers make the most of the digital media products, from digital cameras to digital music players that topped their wish lists in the recent holiday season. Independent software vendors are eager to develop for the 64-bit environment enabled by AMD64 technology. ISVs are among the more than 250 infrastructure partners supporting the AMD64 platform “People want more performance from their computers when it comes to digital media applications,” said Jérôme Rota, DivX Networks’ co-founder and codec team lead. “We are optimising our official video encoding product, Dr. DivX, for the AMD64 platform and expect it to be available later this quarter. With it, consumers can create DivX video from any source faster than ever before because AMD64 technology can speed the process by as much as 18 percent.”</p>
<p>“We are pleased to announce that the Nero 6.0 Ultra Edition supports the AMD Athlon 64 family of processors,” said John Tafoya, vice president of Business Development at Ahead Software. “More than 120 million users have selected Nero to burn their digital media to CDs and DVDs. The new AMD Athlon 64 processor 3400+ provides a powerful boost for the most processor intensive tasks.”
For gamers and game developers, the 64-bit environment enabled by AMD64 technology transforms virtual worlds into dynamic environments that offer more realism than ever before.
“AMD64 opens a whole new world for developers and gamers. The power of 64-bit computing means gamers can wait until they see the whites of their opponents' eyes before firing,” said Mark Rein of Epic Games. “It simply means a level of realism that, until now, has existed only in the real world.”</p>
<p>AMD64 Technology Paves the Way for Pervasive 64-bit Computing
The award-winning AMD Athlon 64 family of processors extends the power of AMD64 architecture to desktop and notebook computers. The AMD64 technology follows the evolutionary path of the industry-standard x86 architecture, allowing development of a unified 64-bit computing infrastructure designed to be fully compatible with the pervasive x86 architecture. AMD64 technology allows customers to protect their investments by continuing to use their 32-bit software until they decide to migrate to new, 64-bit software.</p>
<p>Pricing and Availability
More than 60 manufacturers and system builders worldwide feature systems based on the AMD Athlon 64 family of processors. Mobile AMD Athlon 64 processors 3200+, 3000+ and 2800+ are priced at US $293, US $233 and US $193, respectively, in 1,000-unit quantities. The AMD Athlon 64 processor 3400+ for desktop and desktop-replacement notebook computing is priced at US $417 in 1,000-unit quantities.</p>
<p>About AMD
AMD (NYSE:AMD) designs and produces microprocessors, Flash memory devices and system-on-chip solutions for the computer, communications and consumer electronics industries. AMD is dedicated to helping its customers deliver standards-based, customer-focused solutions for technology users, ranging from enterprises to government agencies and individual consumers. Founded in 1969, AMD is a Standard &amp; Poor's 500 company with global operations and manufacturing facilities in the United States, Europe, Japan and Asia.</p>
<p>AMD on the Web
For more AMD news and product information, please visit our virtual pressroom at Additional press releases are available at</p>
<p>AMD, the AMD Arrow logo, AMD Athlon, AMD PowerNow!, and combinations thereof, and Cool‘n’Quiet are trademarks of Advanced Micro Devices, Inc. Windows is a registered trademark of Microsoft Corporation in the United States and/or other jurisdictions. Other product and company names are for informational purposes only and may be trademarks of their respective companies.</p>

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