Menu
Software slinks back into vogue

Software slinks back into vogue

The software market is finally showing signs of recovery, following months of woeful sales.

According to market analyst Inform, the retail software market bounced back in December, with sales up an average 25 per cent on November figures.

However the financial software sector - the hardest hit by last year's sales slump - remains in the doldrums. Shipments fell 37 per cent in December.

Despite the downturn, MYOB has proven the long-term winner in its bid for market dominance against rival Quicken. Its unit share increased 9 per cent on November figures to capture 52 per cent of the beleagued market.

But the rest of the market remained relatively healthy. In the lead up to Christmas, creativity software became the biggest seller, growing 64 per cent on November figures. Mattel Interactive held six out of the top 10 titles in the category, according to Inform.

Productivity software sales were also up - 16 per cent on November figures. Once again, Symantec holds the number one vendor position, with 19 per cent of the market.


Follow Us

Join the newsletter!

Error: Please check your email address.
Show Comments