Services provider, Nexon, has launched a new channel driven business under the branding of its subsidiary, Zircon.
The Internet communications provider was acquired by Nexon in January 2004. The split into two businesses will allow the parent company to focus on a direct sales approach, while providing an independent arm for its channel relationships.
Zircon's existing data centre in Mascot, Sydney, will be retained as the hub of the new subsidiary.
To coincide with the re-launched brand, the company has introduced a Boost member program initiative to recruit channel partners.
Nexon's existing 60 resellers will be transferred to the new Boost program over the next three months. These include integrators, ISPs and software developers.
The program's collateral would include competitive pricing, training and implementation services, Nexon managing director, Charles Assaf, said. To streamline the initiative, a new website has been set up, http://boost.zircon.com.au, to allow prospective partners to register and receive program details.
The site can also be used for providing quotes, downloading information and submitting orders.
Zircon would offer managed services including Internet connectivity, VoIP, VPN, dedicated broadband services and professional services, national channel manager, Kosta Doukas, said.
"We can now supply pretty much anything in the ISP and data connectivity space," he said.
For its channel-only strategy, Zircon is looking for a wide range of integrators, IT and telephony consultants, with emphasis on retail, medical and security systems segments.
"Zircon's strength was its channel partners and that is why we are using the name for leverage with our new program, Boost," he said.
The incentive for prospective channel partners, Doukas said, was Zircon's ability to be a one-stop shop offering a broad range of data centre services including pre-sales and marketing support.
Through parent Nexon, the new entity would also be able to offer national coverage with a primary focus on Sydney, Melbourne and Brisbane, he said.