Recent research by ACNielson eRatings.com suggests the greater Asian region is overtaking Australia in terms of Internet usage, mainly due to the high penetration and low cost of broadband in many Asian nations.
While the average Web surfer in South Korea spends over 16 hours on the Internet every month, an Australian surfer is likely to only spend around seven hours per month. The number of connected home users per population also sees Australia lagging behind Hong Kong, Singapore, South Korea and Taiwan.
Brian Milnes, managing director of ACNielson eRatings.com Asia Pacific said that since nearly 40 per cent of the housing in South Korea is apartments, broadband has been relatively easy and cost effective to install. "Furthermore, the average monthly broadband subscription is $US28 per month with unlimited access time," he said.