White-box assembler Optima Technology will soon be able to offer its partners the ability to configure and order personal computers online thanks to a new ERP and CRM system.
The project, nearing completion, involves boutique integrator eGlobal implementing new SAP enterprise resource planning and customer relationship management systems to manage Optima's back-office processes.
Estimated to be worth around $2 million to $3 million in licensing and services, the deal has seen eGlobal implement SAP's R/3 ERP system along with mySAP for Optima. Once the latter of these systems is in production in August, Optima will be in a unique position as an Australian white-box assembler. It will be able to offer partners the chance to configure and order online to satisfy customers' needs much faster (much like Acer's business model), if not go the whole hog and sell to end users directly over the Web (much like Dell Computer's business model).
A spokesperson for Optima said that while plans are in place to transact online with partners, no plans have yet been made to sell direct to end users using such technology.