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Software AG builds stronger channel ties

Software AG builds stronger channel ties

Software AG appoints Vanguard as first preferred service delivery partner and a business development manager, and will focus on establishing closer ties with partners.

Vanguard Integration is the first organisation to achieve preferred service delivery partner status with Software AG

Vanguard Integration is the first organisation to achieve preferred service delivery partner status with Software AG

Melbourne-based integrator, Vanguard Integration, has become the first organisation to achieve preferred service delivery partner status with business infrastructure software provider, Software AG.

Software AG A/NZ vice-president, Stuart Rees, said the agreement expands its own service delivery capability.

“There was a crossover. We have a number of senior architects and Vanguard has business analysts and project managers. Linking the two skill sets of the organisations, gives us a much fuller service delivery capability,” he said. “They’re a fully certified service delivery partner in the certification program.

“We would have struggled to get to that shape and form without such a partnership with Vanguard.”

Rees said from a software licence sales perspective, the relationship provided the capability to ensure all software is fully deployed with customers.

Vanguard stood to benefit from a greater scope for business, he said.

In a statement, Vanguard CEO, Stephen Chetcuti, said preferred status offered Software AG's webMethods users best practice service offerings across the entire software development lifecycle and product stack.

Software AG’s partner base includes software integration partners, alliance partners and OEM partners.

“Historically, Vanguard has been centred around Victoria – this should allow them to break into other geographic areas in Australia and New Zealand,” Rees said.

“Our goal in 2009 is to manage our partner community better. I want to take some of the best practices that we’ve done in Europe and US, and couple that with the work that we’re doing with some of the smaller integrators such as Kaz.”

To help focus on building better partnerships, the company has appointed Derek Brand to the newly created role of business development manager. He previously worked for Software AG in sales.

“I really want it to be strong business-led selling the value of our capability to our partners,” Rees said. “He will be looking for the greatest return for Software AG in our investment in relationships and partnerships in the A/NZ market place.”

The company also launched its social business process management platform, called Align Space.

“It invites customers to share information and capability and other software companies to share best practice in that community type of forum,” Rees said.


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