Australian software vendor overhauls partner program

Australian software vendor overhauls partner program

Webspy announces new and formalised channel program as it looks to increase sales from its current partner base by 20 per cent

ASX-listed software vendor, Webspy (ASX:WSY), has launched a global partner program to reinvigorate its channel.

Webspy CEO, Jack Andrys, said the new offering formalised its channel strategy and replaced its previous ad-hoc program.

“As a start-up, we struggled to build up enough revenue before passing it on to partners,” he said. “Now we’re looking at growing the number of partners globally, so we needed a formalised partner program.

“The new program is a real one, rather than existing in name only. We’ve got dedicated staff members in each region to look after it, and we’ll be keeping track of partner’s performance and providing them with feedback.”

The partner program has three levels: Silver, gold and platinum. Each with specific benefits and requirements to best meet partner objectives and the level of commitment they are willing to make. The company has around 40 partners globally.

WebSpy marketing coordinator, Åsa Davidsson, said the initial goal for the vendor with the current partner base was to increase sales by 20 per cent, using initiatives available through the new program. Andrys said a key aim to help Webspy’s interests in Europe.

“We really want to push into Europe, which is proving to be a very active region for us, with around 50 per cent of our revenue coming from the region,” he said.

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