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D-Link adds global alliance program

D-Link adds global alliance program

Program created to assist partners broaden existing solutions and market reach

D-Link has unveiled the Global Alliance Program to expand partner engagement

D-Link has unveiled the Global Alliance Program to expand partner engagement

Networking vendor, D-Link, has unveiled the D-Link Global Alliance Program (GAP) in an effort to expand its partner engagement.

The GAP program is divided into three tiers, strategic, solution and technology, and is designed to create opportunities for alliance members to expand market reach locally and abroad by developing solutions or services that enhance D-Link’s existing solutions. The program provides partners with early access to enhanced products, joint marketing, co-branding, solutions testing, training, technical support and sales tools.

D-Link managing director, Domenic Torre, said the program was in line with the vendor’s overall go-to-market strategy.

“For the last few years now we’ve been transitioning from a product to a solutions-based company,” he said. “The GAP program hasn’t replaced anything we already do with our partners, but has formalised some of the things we were doing unofficially with them.”

Interested partners who fit with the program’s criteria will be referred to D-Link’s global alliances team in Singapore and Taiwan. Australia-based Wi-Fi service and hotspot provider, Tomizone, has already signed on to the program, and there are more to come, Torre said.

Tomizone CEO, Steve Simms, GAP would help it reach into offshore business.

“We’ve had a loose arrangement with D-Link for around two years now,” he said. “The GAP program will be an efficient way for us to better target India, China and the Americas.”

Tomizone has had a presence in India for nearly a year, and China for 7-8 months, Simms said. The GAP program will allow solutions to be bundled with more products to target customers from consumer through enterprise.

“It’s a buoyant market for us at the moment, and we’re seeing a lot of growth as organisations look at cost structures, and people demand more and better Wi-Fi access as more devices, such as the iPhone, are shipped Wi-Fi enabled,” he said.

Read more: Tomizone partners with High Wire Networks

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