Canon’s Selphy photo printer brand has managed to raise $10,000 for the Australian charity, Camp Quality.
The vendor’s Selphy Giggle Squad toured throughout Australian parks and beaches during November and December, bringing a smile to faces along the way, and encouraging people from Sydney, Brisbane and Melbourne to laugh in a specially made Giggle-o-Meter.
For every giggle the public contributed, Canon donated $1 to Camp Quality.
Participants received a souvenir photo of themselves at the Giggle-o-Meter, which was printed using a Selphy CP770 bucket photo printer.
Every week for five weeks, 20 of the best giggles were posted online and the giggle of the week received a Canon Ultimate Photo Experience gift pack including a PowerShot A470 digital camera, family photo album, photo frames and magnets.