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Strong Unified Communications Growth Predicted in Specific Verticals, says IDC

  • 04 March, 2009 11:17

<p>Sydney, Australia, 4 March 2009. Opportunities still exist for Unified Communication (UC) vendors within specific industry verticals, even in this volatile economic environment, according to a new IDC report.</p>
<p>IDC forecasts a steady UC adoption rate will continue in 2009, as organisations look to reduce operational expenditure (OPEX) costs, while at the same time improve productivity and efficiency.</p>
<p>Growth will continue as a result of the opportunities following the initial migration of IP telephony adoption in Australian businesses since 2001, but strong growth is expected in particular verticals in 2009 due to a much needed technology re-fresh. Verticals presenting the highest growth opportunities include Education, Health and Government as well as Retail/Wholesale.</p>
<p>"Unified communications has become a fast-growing solution adopted by businesses of all sizes for various reasons including improved productivity and lower OPEX. Although UC is considered to be a horizontal product that is applicable to all businesses, there have been adoption time lags by some verticals in the Australian market which we believe will catch up in 2009," said Jason Leung, Market Analyst, Telecommunications, IDC Australia.</p>
<p>"As overall total cost of ownership (TCO) and return on investment (ROI) culminate to favourable prospects for many businesses, the undeniable conclusion in most instances is a case of not if but when UC should be adopted," added Leung.</p>
<p>Other key areas covered in the Insight include:</p>
<p>- Highlights of the UC applications commonly adopted within specific verticals</p>
<p>- Examples of wins and why certain UC applications are more suitable to some verticals than others</p>
<p>- Opportunities that lie in the future that have yet to be realised or fully capitalised on.</p>
<p>On IDC's website,, this media release relates to document #AU201210S, "The Current and Future Vertical Adoption of Unified Communications".</p>
<p>For further information on the findings contained in this report or to request an analyst briefing on this topic, please contact Sally Taylor-Phillips, Marketing Communications Manager at IDC on +61 2 9925 2234 or e-mail</p>
<p>About IDC</p>
<p>IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends covering over 110 countries worldwide. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting or</p>

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