HP has kicked off a new certification for its printing partners to help them combat the economic downturn.
Called the Office Printing Specialist (OPS) program, the new certification aims to give partners a holistic grounding in managing print environments.
“HP has been very successful in the server area with putting together certifications for resellers,” HP business manager laser jet enterprise solutions, Max Kaye, said. “We’ve seen a fairly strong correlation in our business between partners that are skilling up in the server and storage area, and image and print. Because they are coming to look at how they are handling information and documents and looking to move documents into an archived or electronic format. That’s got a really strong correlation with server and storage.”
HP began the program with a soft launch in January and is now recruiting partners and giving information sessions.
“The idea behind that really is it gives partners the ability to talk not only in terms of whether a client has the right number of devices and where they are deployed but also how they are managing information in the workplace and if they need to do all the printing they do,” Kaye said.
“The idea is that there is a certification and an investment in partners by HP. We are offering those partners additional margin in the form of rebate so we are investing in their capability and investing in additional revenue streams so they are comfortable in the investment in time and skills they have acquired.”
The certification is open to all partners.