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Virtualisation and Sun drive itX strategy

Virtualisation and Sun drive itX strategy

General manager, Greg Newham, remains cautiously optimistic about market conditions and will stick with core areas of focus

itX's Greg Newham

itX's Greg Newham

Ongoing adoption of virtualisation, along with Sun’s push into broader market segments, will be strong areas of opportunity for itX in the face of the economic downturn, its general manager claims.

In an exclusive interview with ARN, general manager, Greg Newham, said the focus this year remained on sticking with its core strategy and technology practices and providing value around them.

“I think it’s a time for people to concentrate on the basics,” he said. “It’s not rocket science – we just have to work harder, look for those sales opportunities and put ourselves in a better position by talking to more people.

“Leveraging solutions is another important thing as customers are going to want partners to talk to them about solving the total business issue.”

Newham was cautiously optimistic about economic conditions, saying itX had experienced a strong eight months to February and was close to its targets.

“Business was significantly up last year – we had 30 per cent year-on-year growth. At this stage, touch wood, we really haven’t had any tremendous drop-off in business at all,” he said. “A few vendors have seen some of the bigger deals slip, and that does have an impact, but we’re still trucking on.”

Newham predicted more consolidation would come as businesses re-evaluated their position and looked at how to compete effectively in a tighter market.

For an in-depth look into itX’s market strategy and objectives in 2009, check out this week’s (March 4) edition of ARN.


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