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Local management buys out RealTech business

Local management buys out RealTech business

SAP support shop, RealTech Australia, has been bought out by its local management team.

The previously German-owned company, which is now 100 per cent Australian owned, will be headed by majority shareholder and new managing director, Stephen Lloyd-Jones.

Lloyd-Jones, who previously acted as a management consultant to the company, said the buyout was the best way for RealTech to grow market share. "The SAP market is quite vibrant and growing quickly so we needed to take advantage of that," he said. "Our growth plans are to grow 50 per cent in the next 12 to 18 months."

The move toward greater independence through the buyout would also enable RealTech to better service the growing Australian market, Lloyd-Jones said.

"The nature of the business globally is different than locally," he said. "Here RealTech is a full channel partner and service provider, whereas oversees it concentrates on the technical basis areas, so the styles and business strategies were just too different."

Despite breaking away from its parent company, RealTech Australia would continue to use the vendor's logos and branding as well as continue to provision its products, Lloyd-Jones said.

"RealTech realise the child is a little different from the parents and needs space to grow," Lloyd-Jones said.

He claimed to be taking a fresh approach to the business by seeking deeper value chains within its verticals.

Government departments with complex SAP deployments or businesses which involved manufacturing through to distribution or export then retail were prime targets, Lloyd-Jones said.

"What we are doing is to face the market in a more focused way rather than pursue business at random," he said. "It has probably been a big change for some people just to have that understanding of what we are in the market to do and achieve."

Lloyd-Jones, who formerly worked at Legato and SAP, said he took the job as managing director because it was an opportunity to grow an Australian company with international prospects.

The chance to become the majority share holder of a company the size of RealTech was also a major attraction, he said.


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