HP has extended its partnership with Synnex, giving the distributor access to the vendor’s full range of consumer and commercial desktops.
The deal expands Synnex’s HP portfolio from the vendor’s range of notebooks and high-end multi-function printers.
“In the last six months we have been discussing with HP and have identified a lot of areas where we can both work very closely, and especially on the desktop commercial and consumer side,” Synnex CEO, Kee Ong, told ARN.
“It is complementary to our existing vendors, of course. That means that Synnex at this moment will have Asus, Acer, Lenovo and HP PCs. We will be able to offer a decent solution to the reseller community.”
In a statement, HP Solution Partner Organisation director, Paul Robson, who is switching chairs to head up the vendor’s Australian Enterprise Server and Storage (ESS) division, said the extended agreement would allow the vendor greater access to the white box PC builder market.
Ong added the distributor would also look to leverage the HP brand in the consumer space.
“They have a solid plan in place and we have been talking about it for the last three months – we are not here to cannibalise and take share from other HP distributors,” he said. “But we are trying to work out a solution and do it on an incremental basis in view of the tough market situation.”
The HP desktop range is also provided by Dicker Data and Ingram Micro. Dicker Data sales manager, Chris Price, was not fazed by the new deal and claimed Synnex and Dicker Data played in different markets. Ingram Micro director of product management and marketing, Matt Sanderson, also played down the impact of the deal.
"They have been in the market for some time with the notebook range and we don't foresee this as having much impact on our business," Sanderson said.
To enable the new deal Synnex partners will be given training in the consumer and commercial desktop range.
“We will be providing education to the resellers that haven’t sold the HP range before,” Ong said. “We need to get them up to speed to understand the HP solution and how to offer them to customers.”