HP has unveiled a zero per cent lease financing offer on its business technology optimisation and information management software for Australian partners.
Previously, unavailable domestically, the new offering is available for licensing and support costs on qualifying deals over $US100,000 to $US1 million to April 30, 2009, through the vendor’s financial services arm.
HP marketing manager South Pacific software and solutions, Peter Lilley, said the offer was aimed at driving sales and helping partners weather the economic storm.
“One of the things our customers have been looking for is more flexibility in how they put together software and everything else they do with IT,” he said. “I would say that compared to previous downturns, where it was all about battening down the hatches and turning everything off that we possibly could, what we are seeing this time from customers is they still want to innovate, they still want to get projects down. They just have to do it with flat to declining budgets. What the zero percent financing does is create another avenue of flexibility.”
The announcement comes on the back of predictions by IDC that technology financing and leasing will outpace growth in the rest of the market as the economic downturn continues to bite.
The Australian technology leasing and financing market reached almost $2 billion in 2008, or 7.2 per cent of overall IT spending, according to a recently released IDC report. This share is expected to grow to 9.6 per cent by 2011.
HP’s original financing plan was announced at the HP Software Universe 2008 user conference in Austria but HP told ARN in December it was undecided on bringing the program to Australia at the time.
“The specifics for all the Asia-Pacific/Japan countries had not been worked out at that time, so it is fundamentally the same offer but now available in Australia,” Lilley said.
HP will evaluate the popularity of the offer and look to extend the period of availability after April 30, he said.
The deal is also available in Korea, Japan, Singapore, Indonesia, Hong Kong, Malaysia and Thailand.