Unified threat management vendor, NetBox Blue, has crafted a Virtual Sales Force service that aims to offer stronger partner support.
The services include a pre-sales ambassador for large contracts, a return on investment (ROI) calculator, product roadshows, sales and marketing, telesales promotions, brochures, case studies and customer leads.
NetBox Blue chairman, John Fison, said the aim was to enable partners to be more self-sufficient and make sales on their own.
“We know that resellers and system integrators are keen to develop new business either within their customer base or win new customers. Probably their biggest challenge is getting the focus from the sales team or getting the budget to add new hires to either go through the technical accreditation or sales training,” he said. “We’re able to help them in many different ways without charging anything to do that.”
The post-sales ambassador will work with the partner for up to 30 days to ensure the proper integration of complex systems, while the ROI calculator figures out the timeline on recovering customer costs.
“To try to add some weight to the program, we’re also trying to drive some demand and leads in the market,” Fison said. “There’s no better way to work with the channel than by bringing qualified opportunities to the partners that are actually engaging with us.”
Netbox Blue has about 100 partners nationally.
Fison said he was specifically targeting market sectors that expressed some resiliency to the economic climate including private and secondary education, medical, and professional services industries such as law and accounting firms.
“We’re putting a lot more focus into those sectors and are hoping we’ll see some good results from that,” he said.