Women in ICT Awards
Gotalk "shakes up" international mobile phone call market
- 23 February, 2009 21:01
<p>PRESS RELEASE: SYDNEY: Monday February 23</p>
<p>• gotalk launches THE INTERNATIONAL MOBILE PHONE CALL CHALLENGE – a brand new “very different” mobile product – 3G My Cap mobile plan.
• CEO says the new gotalk plan will change the way international calling from mobiles will be charged – targets lucrative ethnic call market.</p>
<p>(Contacts: CEO Steve Picton 0416 269 177; Pauline Sabin 0400 5145 79; PR Terry Quinn 0439 710 418 – or go to http://www.gotalk.com.au/Products/Mobile/Pages/MobilePlans.aspx)</p>
<p>Fast growing market leading telco innovator gotalk announces new plans which will “shake up” Australia’s mobile industry – especially the lucrative ethnic market - with a new service CEO Steve Picton says will change the way customers think – and pay for - international direct dialing from mobile phones.</p>
<p> Unlike the larger players, gotalk’s new mobile plans let users use their entire monthly credit on international calls.
“We are making it easier for consumers by allowing all of their call credit to be used for any type of calling, including international calls,” gotalk CEO Steve Picton said today.
“gotalk’s new postpaid 3G My Cap mobile plans are a convenient and cost effective way to communicate globally,” Mr. Picton said.
“The new My Cap mobile Plan offers amazing competitive rates i.e. you get 312 minutes to the U.K. on the ‘My $25 cap’ .“</p>
<p>“Australia is a country that prides itself on its cultural diversity and yet it is almost impossible to find a simple, convenient and cost effective postpaid mobile product that addresses our need to stay in touch with family, friends and business contacts around the world,” Steve Picton said today. “gotalk wants nothing less than to change the current teleco mindset with its new ‘3G My Cap’ mobile plans”</p>
<p>“Unlike the larger players, gotalk will let you use your entire monthly credit on international calls. Other mobile companies only allow you to use a specified percentage of your call credit on international calls, which makes it confusing and more difficult than it needs to be for consumers” he said. “So gotalk has made it easier for consumers by allowing all of the call credit to be used for any type of calling, including international calls.”</p>
<p>The plans all come with included data. For every dollar spent on the monthly access fee, users receive one Megabyte worth of GPRS data to use on their 3G mobile phone.</p>
<p>Major International call markets to be targetted with the new service include:
• - Chinese (including HK)
• - Vietnamese
• - Taiwanese
• - Korean
• - Indian
• - Greek
• - Irish
• - Philippine
• - Lebanese
• - Italian</p>
<p>“Plus the target audience will extend to destinations such as Canada, New Zealand, USA and the UK , where for example you will get 312 minutes on the ‘My $25 cap’” Mr.Picton said.</p>
<p>Please go to the gotalk website (http://www.gotalk.com.au/Products/Mobile/Pages/MobilePlans.aspx) for complete plan details but as an example customers on the $45 cap can get:</p>
<p>New Zealand - up to 830 minutes
UK - up to 749 minutes
USA - up to 680 minutes
Canada - up to 680 minutes
Hong Kong - up to 680 minutes
China – up to 375 minutes including calls to mobiles!...etc</p>
<p>gotalk limited is an Australian owned, public unlisted, fast growing and profitable, full service telecommunications company with sales in excess of $160 million per annum and operations in Australia and New Zealand. The company was established in 2000, is funded by a tightly held group of high net worth indivuals – is debt free and sees expansion opportunities rather than consolidation in the 2009 “downturn”. According to CEO Steve Picton. gotalk has grown steadily through acquiring other businesses and creating new and exciting cutting edge products. Gotalk’s prepaid services use a unique Universal Recharge account which enables customers to manage and share their spend across a range of prepaid mobile, internet, broadband voice (VoIP) and phonecard services all from the one account. gotalk’s range of postpaid products includes fixed line voice, mobile, broadband and dial up internet plus broadband voice (VoIP). The company provides a range of wholesale and retail telecommunication services through its own state of the art exchange switching centre in Sydney's Castlereagh Street, which handles over a billion international minutes per year - which equates to 20% of all Australian outbound international call traffic.
One of the major strengths of gotalk is its ability to distribute products through its cardcall subsidiary, the market leader in prepaid phonecards, which has a 30,000 strong retailer network in Australia and New Zealand. Cardcall is the market leader in its sector with approximately 60 percent of the market, having recently purchased Telstra’s international calling cards, Say G’day and Super Buzz”. gotalk has established strong corporate partnerships with Australia Post, Harvey Norman, BP, Caltex, Woolworths, Coles, Domayne, Dick Smith, Tandy and Harris Technology. The telco has a large operations centre located at Varsity Lakes on Queensland's Gold Coast, while its corporate office is located in Sydney. CEO Steve Picton, was named Queensland’s Technology and Telecommunications Entrepreneur of the Year in July 2007.</p>