Citrix enhances partner support

Citrix enhances partner support

Vendor's roadshow used to announce web portal refresh, as well as additional sales, marketing and training tools to benefit its channel

Citrix has used its Partner Accelerator Conference roadshow to announce several enhancements to its partner program.

The roadshow is visiting major Australian and New Zealand cities to give partners an update on Citrix – the first being an update of its partner portal website.

“We’ve added more content and faster searching,” Citrix vice-president of product marketing, partners and alliances, Nabeel Youakim, said. “We’ve also added the ability to synchronise a notebook to the portal, so that partners on the move will be able to carry the most current content with them to demonstrate to customers.

“We’ve also launched some ‘key plays’, which are 10 opportunities for partners to talk to customers about, which is part of the sales and marketing tools that we offer to help with go-to-market strategies.”

The roadshow was also used to announce the Citrix University scheme, which Youakim said was met positively.

“It’s in the final stages of being developed, but the University will help to educate partners on how to use our products, and will offer courses on our four core products,” he said.

“It takes the form of a virtual demonstration lab, and can be accessed at any time by a partner, allowing them to skill up as needed.”

Citrix recently announced that it would cut its global headcount by 10 per cent, despite a revenue increase of 14 per cent over the previous financial year. It has, however, also increased its push into the SMB space through a partnership with Ingram Micro.

“It’s tough at the moment, and organisations are looking to reduce costs, but we’re confident we’ve got the technology to enable that and a model to allow partners to communicate that ability to customers,” Youakim said.

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