Canon restructuring business to focus on channel

Canon restructuring business to focus on channel

Company mum on details of transformation until it finalises structural revamp set to launch mid-year

Canon is merging its business and consumer divisions

Canon is merging its business and consumer divisions

Canon is merging its business and consumer divisions to form a more customer and channel focused business model, set to be implemented mid-year.

A Canon spokesperson said the company had not decided the final structure or what personnel changes will occur, but it has made new senior team announcements this week.

New partner programs and initiatives were also in planning, and would be communicated once they were finalised, the spokesperson said.

As part of the restructuring, Canon’s previous head of consumer imaging products group, Allan Corder, was appointed to the new role of deputy managing director and chief operating officer of Canon Australia.

Corder will straddle both the business and consumer divisions, managing all customer facing business units.

A new senior team, reporting to Corder, will include Jason McLean, senior general manager for indirect sales; Nick Peterson, senior general manager for direct sales; and Craig Manson, senior general manager, marketing.

“These changes will bring greater cohesion to our business and a more effective customer oriented channel-to-market approach, which will make a very positive difference to the way our customers engage with us,” Corder said in a statement.

All of the new appointments were selected from existing senior positions within Canon Australia and Canon NZ.

“These are the best people to deliver on our new strategy, the outcome should be sales growth for all of us,” Canon’s spokesperson said, adding that the restructuring plan began in 2007 and is not a response to the global economic downturn.

Canon’s previous senior general manager for business imaging solutions group, Tony Wills, will become executive adviser to the COO and program director for implantation of the customer oriented channel approach.

Canon’s spokesperson said the company is forecasting a profit across the Oceania region for 2009, despite the tight market.

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