Distribution Central is pumping up its staff count on the back of the recent launch of a new unified communications business unit, Unity Systems.
Marketing director, Nick Verykios, said the company would look to hire up to 15 staff across the business, with six of them joining the unified communications unit.
“We weren’t actually going to launch this unit for about another year, but we’re doing this now because the opportunities are bigger than what we expected,” he said. “We have the funds to invest in the unit and the calibre of people that are necessary.”
The distributor will be looking to hire account managers, sales personnel, cross marketing experts and engineers across the board.
Heading up the Unity Systems unit, which was formed in partnership with Avaya, is national sales manager, Steve Jones.
Steve Diebe has also joined as its national technology manager.
Verykios said he would like to help Avaya resellers break into new market areas, such as mining and transport.
“Avaya’s channel has very high expertise in what they do and what they need is help to break into new markets,” he said.
Verykios said he wanted to partner with other vendors to enhance the Avaya solution.
“We have to bring on specific unified communications vendors to enhance the application and we have to be careful in the way that we’re going to market,” he said.
In March, Unity Systems and Avaya plan to kick off a national road show for resellers.
In October last year, Distribution Central launched Annuity Systems.