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Apple acquires Emagic

Apple acquires Emagic

Apple Computer has announced that it has acquired Emagic, makers of the Logic product line. Emagic will operate as a wholly owned division of Apple.

"Emagic has set the industry standard for professional music creation and production," said Sina Tamaddon, Apple's senior vice president of Applications. "We're very excited to have the Emagic team join Apple and create more amazing products for musicians."

According to information released by Apple, Macintosh-based products account for over 65 per cent of Emagic's current revenues. Emagic's Windows-based product offerings will be discontinued on September 30, 2002.

In February 2002, Apple acquired Nothing Real and its flagship product Shake - a high-speed compositing software optimized for high resolution visual effects.

Last month Apple purchased Silicon Grail and the RAYZ and Chalice product lines. Developed to run on Irix, Linux, Windows and OS X, RAYZ is a compositor based on Chalice, which provides effects and color correction tools for cinema. The software has been used in feature films including Deep Blue Sea, Titanic, Star Trek: Insurrection, Men In Black and others.

Apple also acquired Prismo Graphics last month and its products including India Titler Pro, a video-effects program for creating animated titles and Motion Graphics.


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