Canberra-based document creation provider, Intelledox, is looking to recruit resellers following the launch of its software-as-a-service (SaaS) solution into the Australian market.
The SaaS offering, Intelledox Express, offers organisations the ability to sustain control over how they deploy automated document creation and output management solutions. It aims to decrease the amount of time customers spend on creating, personalising and distributing documents.
CEO, Phillip Williamson, said it was available as a software enterprise solution, SaaS or a hosted solution.
“People don’t necessarily want to have the infrastructure within their organisation, they want it as a hosted solution,” he said.
Some of the markets Intelledox plays into include financial services and government.
Williamson said with additional resellers he would like to expand Intelledox’s vertical reach into markets such as manufacturing, pharmaceuticals, health and education. At the moment, the majority of Intelledox’s business is direct.
“That’s purely because it’s an unknown brand. We’ve had a lot of companys approach us recently and in this current economic climate, people are looking for consulting work,” he said.
Types of partners Intelledox is looking for include systems integrators and software resellers. So far, partners include PKBA and Artis.
“We’re actively pursuing channel partners to sell, implement and consult around our software,” he said. “We really see the document generation space as a rapidly growing area. We estimated there’s up to a trillion documents generated annually and it’s a huge market. Most of these documents are generated in an ad-hoc way and not in an automated fashion.”
Resellers will have the opportunity to re-brand the SaaS offering as their own and receive a percentage of margins. They will also have access to consulting services around implementation, integration, data conversion, training and business process re-engineering.
Intelledox chairman and PKBA founder, Peter Kazacos, said resellers could also create specific templates and sell them as part of the product.
“With SaaS you’ve got to look at who the customers are that you’re selling to and can they afford to use your product,” he said. “As you use the product, you get the benefit and you pay for it. That’s the whole value proposition for SaaS.”