Design software vendor, Autodesk, has picked Express Data to become its second distributor in the Australian market.
Under the new deal, ED will handle the Autodesk range of AutoCAD, AutoCAD LT and other entry-level media and entertainment products.
ED joins Scholastic Media and Technology in the distribution line up.
Autodesk managing director, Hanspeter Eiselt, said the company had conducted a review of Australian distribution in Q4 last year as part of plans to broaden its reseller reach.
“We felt that within the Australian market the maturity in product adoption of the CAD sector had grown quite significantly and it was necessary to provide our resellers with a choice of distribution partners,” he said.
“We felt that we’ve got a very strong distribution and reseller network in the metropolitan centres, but when it gets into the mining sector, the penetration of AutoCAD could be improved in remote locations.”
Eiselt said ED’s software licensing and strong footprint across were key attractions. He hoped to use the distributor’s strong network of resellers; Autodesk has fewer than 100 resellers.
Express Data vendor manager, David Peach, said it had been conversing with Autodesk for a number of months, discussing opportunities in the channel.
“They’ve got a good solid group of partners and some already work with us,” he said.
The distributor will be concentrating on efforts to build up relationships with Autodesk resellers it had not previously worked with, Peach added.
“There’s a big opportunity amongst our wider partner base for us to start a discussion around Autodesk and to introduce them as another offering to help increase revenue in their business,” he said.