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Alloys opens new distribution and business centre

Alloys opens new distribution and business centre

New headquarters in Melbourne offer 120 person business centre and showroom capabilities.

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Reception desk.

Reception desk.

Alloys has relocated to new premises in Melbourne with an expanded warehouse and a new pickup facility.

The premises feature a fully operational business centre with the latest range of colour and wide format printers, document scanning and home automation solutions, and IP security demonstration facilities.

Alloys CEO, Paul Harman, said the move was in line with the company’s emphasis on providing showroom and business facilities to its partners in addition to traditional distributor services.

“We’ve created a public space in the new building which is basically a showroom for all our reseller partners in Melbourne. They can see every product that is a core line for us on working display. We provide projection facilities and meeting rooms, so people can bring their customers in and we can help them demonstrate or they can do it themselves,” Harman said.

“Our major business centre has seating space for about 120 people, so all the major events that we will hold, as well as training and presentations that our vendors do, will be held in-house.”

Harman said despite the tough economic climate, 2008 was an expansive year and the distributor had no plans to put that on hold.

“For me there are two ways to go; invest in your business and your partners to find more opportunities, or you can batten down the hatches. We decided to invest to make sure we give the market the best opportunities,” he said.

The new centre in Melbourne serves as Alloys' head office, but the company also has a distribution centre in Sydney with similar showroom capabilities.

“The experience [in Sydney] is exactly the same. We’re expecting to expand even in this tough climate and the Sydney facility will be upgraded over the next little while to the same level [as Melbourne]. As that progresses we’ll also look at other locations,” Harman said.

Formerly known as Alloys International, the company changed its name to Alloys – The Non Traditional Distributor to better reflect their focus on being involved in the sales cycle and in providing resource centres for partners.


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