Iomega retires Peerless drive

Iomega retires Peerless drive

Iomega will discontinue its Peerless drive line in favour of new external hard disk drive technologies.

Keen to grab a slice of the lucrative external hard disk drive market, Iomega will direct its focus to two new products: its HDD Portable Drive and an HDD External Drive.

"The worldwide external hard disk drive market is estimated to reach 400,000 units in 2002," said C.G. Lim, Iomega's director of product management for Asia-Pacific. "We want 20 per cent."

Hampered by development costs that kept prices about that of other external storage devices, the Peerless unit failed to make a substantial dent in the market. However, Iomega believes backup, disaster recovery and data migration from OS upgrades will continue to drive take-up of external hard drive technology.

The differentiating factor, according to Lim, will not simply be capacity, it will also be the interface. The new products support USB 2.0 and FireWire. Additional interface modules will be available in Q3 so that users can switch between USB and FireWire connectivity, Lim said.

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